Did I really just say that? Yes, yes I did. I used one of my favorite saying from “The Untouchables”. However, I would like to take that idea up to an even higher level. If you know you’re going into a gun fight, why bring a gun? While the playing field might be more leveled, in business you never want to just level the playing field, you want an advantage! So don’t bring a gun, bring a TANK!
Okay, enough of the analogies. You’re not really going into war, no one is dying, and there aren’t any missiles or bullets flying over your head. But the point is a very legitimate one. Be honest with yourself and think about this one question.
Is Your Website Helping Your Business Grow?
To help you out with an honest assessment, I want you to take 90 seconds and read over the list of questions below and ask yourself:
- Have I ever tried to dominate my industry on the web?
- Do I know why they are important to helping my company grow? (Do those keywords bring traffic or customers?)
- Am I looking to just get a few keywords in Google onto the first page or am I trying to be #1 for ALL my keyword phrases?
- Do I know what my most important keyword phrases are?
- If I know the internet isn’t going away and everyone searches it for information about my services or products, why haven’t I focused more of my efforts on the internet to make my presence known?
Now, I know what you’re thinking. I’ve heard it many times. It’s expensive to do that! 99% of the time we tell ourselves it’s only because we don’t have the budget (not enough money), it costs too much (I don’t have the money), it takes too long (more money), there is no guarantee (possibly lose money).
Money, Money Money.
Now I ask, how do you know? Have you ever asked anyone what it would take to TOTALLY CRUSH your competition online? I have been running a digital marketing agency for years and I’ve NEVER been asked that question. Most people have their goals and expectations set so low they don’t even ask. Most of what I hear is, “Well, we would really like to get something going. What about getting 1 or 2 keywords on the bottom of the first page?”
As a business owner, I complete understand the need and expectation that I have to get a return on my investment. I also understand that if I want things to get better I have to take my problems head on. As I stated earlier, STOP bringing a knife or even a gun to a gun fight. Bring a TANK! Look at your industry, assess your competition and put together a plan to DOMINATE it!
The reality is that it might cost too much to dominate your industry right now. But start with domination of your industry in mind and move on from there. Once you start seeing results coming in (with whatever budget you may have) you can then adjust your efforts and dominate all that much quicker, because you already know what it’s going to take!
You have to start with the end in mind.
Let me ask you this, “What would happen if you had 5, 500 or even 5,000 people calling you to inquire about your company everyday or even every month?” “What would that do for your company?” That’s where you should be headed. That is what you are aiming for. But to dominate your industry, you have to start.
Start where you are with what you have and don’t lose sight of where you are going.
I love the saying “Swing for the fences!” While I’m not a big baseball player, I can certainly imagine the thrill of smashing a ball with a bat and then jogging around the bases seeing the expressions of the opposing teammates and I round the bases and there is nothing they can do to stop me. They have to just stand there and watch. Sadly, most business owners I know are too afraid to even try to “swing for the fences”. The reality is that if you swing for the fences you may not get a home run. But one thing I can guarantee you – If you don’t “Swing for the Fences” you will NEVER get a home run.