Facebook is the most popular social networking site. With more than 2 billion monthly active users, there is an ever-growing list of consumers to target. As the site continues to rule the social networking world, it's important that your company has a Facebook presence. But, a presence is more than just a company page with a bio. You'll want to use this page as another way of reaching customers. Your page has to be engaging! Marketing on Facebook isn't as easy as posting a status here and there. If you want your social media marketing to produce results, you'll want to do it right. Looking to boost Facebook engagement? Want customers to remain interested in your company? Ready to learn Facebook marketing tips?
If so, keep reading! We will cover 8 Facebook marketing tips that work. With these tips, you'll excel at marketing on the social media network.
1. Post Interesting Content
Recycling the same content every other post will bore your viewers. Do you want to read the same thing every week? Odds are you don't!
Facebook content needs to be kept fresh and interesting.
What are your followers talking about in the comments? What topics get the most conversations and likes? Use this data to determine your future content topics.
Your content also needs to be unique. Find ways to incorporate creative content marketing into each post.
Remember, people only read what they care about. Put yourself in your customer's shoes when posting content. If it doesn't interest you, it won't interest them!
2. Host Facebook Contests
When consumers see the word free, you can expect them to flock to your post. Everyone loves free stuff!
The idea of potentially getting a free product or service is a great way to draw attention to your company's Facebook page.
With contests you will:
- Boost your fan base
- Increase traffic
- Create new customer interest
- Increase shares and chance of going viral
Want a few Facebook contest ideas? A few to contest ideas to consider include:
- Like to win
- Comment to win
- Caption contests
- Photo contests
3. Be Responsive
If you're posting the right content, you can expect viewers to comment.
One of the most important Facebook marketing tips is to take the time to be engaged with your customers.
What's the purpose of using social media if you aren't being social? Take the time to read the comments. Get involved in the conversation. Answer any questions that may be posted. This allows customers to put a human face to your company.
The more involved your company is on Facebook, the better. Responsiveness is an easy way to boost your company's reputation. People love companies that get involved!
4. Use More Than Words
On social media, words will only get you so far. In today's digital media based world, images and videos have gained popularity.
Posts with images get more visibility. In fact, "photos receive 53% more likes and 84% more clicks."
So how can you successfully incorporate images into your posts?
- Use lifestyle imagery
- Use images of real people
- Create image galleries
- Use relevant images
- Post fun employee images
You can also incorporate videos into your posts as well. The key is to boost the entertaining factor of the information you post. Visual learning is much preferred!
5. Use Saved Audiences
Facebook's Business Manager allows you to create custom audiences.
Want to target single moms over 35? Have content that applies mostly to millennials? With Saved Audiences, you can do just that.
The feature allows your company to market to specific demographics. This enables you to market to smaller groups at once, with targeted posts and content.
This feature is free to set up. However, you can choose to use paid advertisements. This can further get the right eyes on the right content.
6. Timing Matters
Your posts should be strategically timed.
Who is your target audience? What time is the majority of your customers logged onto Facebook?
Knowing this information will allow you to get as much attention as possible. While your audience will drive the ideal timing of your posts, here are some pointers.
- Post on Thursdays and Fridays
- Avoid posting Monday through Wednesday
- Post between 1PM-3PM to get the most shares and clicks
- Facebook users are happiest on Fridays
With these guidelines, you can achieve high levels of engagement and interest.
7. Use Facebook Live
Video popularity is expected to grow. Instead of uploading videos, why not go live?
Facebook Live is a popular feature of the social media network. Using Facebook Live is a unique way to interact with your customers.
Use Facebook Live to post an interactive DIY session. You can also stream:
- Q&A sessions
- AMA sessions
- A brief day in the life video
- Sneak peek of new products
- Contest announcements
This feature allows you to engage with customers in a fun way. It also gives clients an inside glimpse of the company. It's always nice to put faces to the name!
8. Use Humor
Humor is the universal language. Everyone enjoys posts more when they are funny. This means you'll want to find ways to be humorous in your content.
Post funny pictures of cats and dogs. Use memes to get a point across. Create your own viral video. Use emojis!
Being a business on Facebook doesn't mean you have to post dry boring content. People want to be entertained. The best way to do that?
Let Professionals Deploy These Facebook Marketing Tips for You
Marketing is an important part of every business. It is also one of the hardest pieces.
Want to ensure your company is on the right marketing path? Want to avoid wasting time and money on sub-par marketing?
If so, consider working with the pros. At Bear Fox Marketing, we are experienced in SEO and Facebook advertising. Our goal as a company is to help businesses grow!
Contact us today to learn how our services can boost your company.