So, you've been doing everything possible to boost your SEO score. You've researched your keywords, upped your blog posts, and even gotten heavily into social media. Same thing with your PPC campaigns. You've thought about working with a PPC management company, but want to see if you can do it on your own first. You've placed your bids on keywords you thought your market would search for. But the reality is that neither one of your strategies is working out the way you'd hoped. What's the solution?
It's time to combine the strengths of a PPC management company with an updated SEO strategy. Read on to learn why.
1. Your Keywords Will Be Better
When you combine everything a PPC management company offers with an SEO game plan, you're going to see stronger keywords. Why? Because you can use your SEO strategy to test out keywords, and then figure out which words you should bid on in a PPC campaign. If you find that one keyword has an especially high conversion rate, then you'll know that's where you want to put your money.
2. You'll Get More Exposure
Everyone wants their website to get more visitors and to show up higher in more search results. The one-two punch of SEO and PPC makes that happen! Plus, it's a great way to diversify your strategy. Think about it: you probably already know that lots of the top search engine results were won thanks to a PPC campaign strategy. So, once your site ends up on page one of Google, you might feel like your job is done.
But that's not the case. If you really want to see increased revenue, you need to focus on controlling both PPC and organic search results. Plus, this will increase the overall credibility of your website and your brand as a whole.
3. Your Content Will Get Stronger
You can also use your PPC ad content to help you to create effective organic SEO content for your website and blogs. Take a look at the PPC campaigns were the most successful. How was that content written? What type of article was it? Which keywords did you use? Any types of images that seemed to hit the mark? This is all information that you can work into your SEO content in the future. Plus, while SEO content marketing can sometimes be a bit of a long game, PPC results happen (or don't!) happen fast. This means that you won't waste time on ineffective SEO content strategies.
4. You'll Get More Data
Everyone knows that the more information you know about your website visitors and target market, the easier it is to create content and campaigns you know they'll want to see. But often, collecting data can take a long time. To get the amount of data you need, you often have to sink a lot of time and money into campaigns that aren't always effective.
But when you combine a PPC Management Company with SEO, you'll have twice as much data to work with! This means that you'll be able to get more out of your Site Search Tools/Data, and more closely examine your keyword strategy. You'll also be able to learn even more about your demographic.
5. You'll Dominate Social Media
It's not just your website that will benefit from the dream team of PPC and SEO. In fact, your brand's social media accounts will grow, too. This is because sites like Facebook and LinkedIn now offer super-targeted ads to users. These ads can be launched based on things like age range, gender, interests, and even major events in peoples' lives. This means that not only will the people that are actually interested and likely to buy your products/services see your ads -- but that these people will also live in your service area.
Additionally, you'll also get more data about these people. Things like re-marketing campaigns, where you can show people the products they left in your site's shopping cart without completing the purchase, will only be more successful. So, these PPC social media ads will ultimately inform your SEO strategy. This is why it's especially important to create content that is highly shareable! The more eyes on your posts, the better!
6. You'll Be Able to Stop the Bad Press Spiral
It happens to the best brands in the world. Disgruntled customers who take out their revenge on social media, review sites, or just by leaving nasty comments on your page. While no one likes dealing with these people, they can seriously impact your business's reputation. Sometimes, they can even put you out of business.
Luckily, if you use both PPC and SEO together, especially after a PR disaster, you'll be able to control what people see when they search for your company's mishap. For example: let's say one of your employees was rude to an elderly woman. Let's say this woman somehow got on the news. Let's say that news story blew up in a big way. If you combine multiple strategies, you'll be able to make sure that the first thing someone sees when they search is your official apology.
Find a Great PPC Management Company That Knows Their SEO
Thanks to this post, you know why it matters and what you can get from a PPC Management Company that also works within SEO. But where can you find the right company for your brand?
If you're tired of losing business to your competitors, can't seem to get the hits you want, or just feel like you're not connecting with your target market, it's time you tried our services. We make it a point to get to know you first. Then, we create and constantly test effective marketing strategies that are specifically tailored to the values of your brand. We're not rehashing the same ideas that we gave to someone else.
Together, let's make a unique content marketing and PPC strategy that will grow your business and earn you the trust of your customers for years to come.