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7 Reasons Your Company Should Hire A Content Manager

Posted by Glen Moore on Feb 1, 2018 8:57:51 AM

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Are you on the fence about hiring a content manager?

Content managers take charge of all that valuable content you're putting out there on social media and other digital platforms. The best managers can make sure your content marketing game is on point.

Some business owners assume that content is easy to write, however. In their eyes, it's not worth the investment to hire an expert.

In truth, content managers really are the key to your company's success on multiple levels.

Read on for more insight!

1. Content Marketing Is Dominating Advertising

This is one of the biggest reasons why you should highly consider hiring a content manager. Content marketing is rapidly becoming the most important form of advertising out there.

This is because users are all about content these days. They're eager for engaging, personal, and intelligent content.

In many cases, users decide on brands because of the content these brands produce.

An experienced content marketing manager will be well aware of this trend. He/she will ensure that your company is producing top-notch content that's in line with what your competitors are producing.

2. Content Managers Know the Trends

This is yet another reason why you should invest in a content management expert. Once again, a lot of people assume that content is easy to produce, and doesn't take much skill to handle.

This couldn't be farther from the truth.

Content management is a highly nuanced art, and it requires a thorough knowledge of the industry and, most importantly, its trends.

For example, content managers will know that video right now is becoming one of the most essential forms of marketing content. Live video, in particular, is an important channel for businesses to engage with their customers in real time.

Your ideal manager will know the trends of the trade and ensure that your business is keeping up with them.

3. Social Media Is Essential to Your Digital Marketing Campaign

There's been a lot of talk lately about social media taking the back burner in advertising. But it's actually becoming more and more essential to content marketing campaigns.

People are still using Facebook and Twitter. They're also engaging with other social channels, especially sites like LinkedIn and YouTube.

An experienced content manager will ensure that you're making full use of these valuable channels. They'll also make sure that you're putting out the right content for these channels.

That's where the social media game has shifted, actually. The bar has been raised for excellent and compelling content on social media. Your manager will make sure you're on top of this.

4. You'll Maximize Your SEO

Search engine optimization is a valuable way to boost your brand visibility across multiple platforms. Content management actually goes hand in hand with every SEO campaign.

The best content is high-quality content. But it should also be optimized to leverage your SEO, both local and global.

Having a content management expert who's well versed in all things SEO will ensure that you get the most out of any optimization campaign. This can lead to higher rankings, better brand recognition, and an expanded market.

5. Reach Users Through the Right Engagement

Users want engaging and often personal advertising. They're more likely to respond to ads that are unconventional and transparent.

Because most consumers are becoming picky in this way, it's important to choose your content wisely. It's definitely possible to produce a lot of solid content but not get the response you want.

Your content manager will monitor every inch of content you put up online. They will ensure that the content you're producing is personal and relevant.

More importantly, they will help you generate content that's guaranteed to have a reach and impact. In this regard, hiring a manager is an invaluable investment.

6. Target New Audiences

It's easy to cater to the same audience over and over again. But what about other markets you could be making the most of?

It can be hard to expand outside of your current audience, but it's important in order to grow your customer base. An experienced content manager will help you shift up your content production so that you're actively targeting newer audiences.

They'll help you identify your current market and choose opportunities to engage with more. Specifically, they'll know how to engage with these new audiences in an immediate and successful way.

This may mean expanding your content reach to older or younger audiences. Maybe you've been dying to get your product through to globetrotting millennials. Perhaps you want to bring more women on board with your service.

Whatever your goals about reach and market, your manager will help you accomplish them through a smart and effective campaign.

7. Save Time and Money

This is one of the biggest assets of hiring a content manager for your team. With a qualified manager, you'll be saving valuable time and money on all of your marketing efforts.

Stumbling through content production on your own can be a huge time waster, especially if you're new to the content marketing field. It can also be hard to stay on top of all of your digital content, even simply what's on your website.

You may have already poured some money into content management without relying on an expert.

Hiring a manager is an investment, but it's one that will have a huge ROI. Your content manager will save you time by taking charge of those tasks you simply don't have room for on your schedule.

They'll also be in charge of all of your digital content, including your website, marketing content, and more. You can have the peace of mind knowing that your digital content is in the right hands, and that you'll always be putting your best foot forward as a business.

Time to Hire a Content Manager

Staying on top of all of your digital content can be overwhelming and time-consuming. It can also be hard finding ways to generate compelling content that will resonate with your users.

Content managers are your solution to all of these things and more. Hiring a manager will ensure you're keeping up with marketing and content trends. What's more, you'll save scads of time and money by entrusting your content to someone who understands the craft.

Content managers will ensure that you're maximizing SEO campaigns, targeting new audiences, and really reaching your current customers.

Ready to transform your online content? At Bear Fox Marketing, we've got everything you need to have the digital presence of your dreams. Learn more about our content marketing services today!

Tags: content management